Impact Management Group Announces Leadership Change

Robert Coon Named Managing Partner

Little Rock – Impact Management Group (IMG), one of the state’s leading corporate and political communications firms announced leadership changes in their Little Rock office, effective today.

Robert Coon, one of the partners of the firm, has been named Managing Partner. Coon replaces Terry Benham, who will remain a partner of the firm and continue to serve on the Board of Directors.

Coon will be the 3rd partner to lead IMG. Benham served in that role from 1999-2007 before taking a leave of absence to serve on Fred Thompson’s Campaign for President, and again from 2015 to the present. Richard Bearden, one of the founding partners with Benham, led the firm from 2007-2015, and helped drive expansion of services and market growth.

“IMG is such a great place to work.” said Benham. “We are in our 18th year of business and each year we get better. Our last two years have been our best two years and that is a testament to our talented team, our great chemistry, and our ability to help our clients be successful.   New ideas and new vision are essential to long-term growth. Robert has been part of this firm for 12 years and has been an important part of our leadership team. He’s the right person to lead the firm, grow our presence in the marketplace and continue our very bright future.”

Coon has been with IMG since 2005, and a partner of the firm since 2009. He is a registered lobbyist, representing clients before the Arkansas General Assembly, executive branch, and state agencies. He also develops strategic communications campaigns and oversees grassroots, media, and digital outreach services for IMG’s public policy and issue advocacy clients. Coon currently serves on several boards and commissions including the Little Rock Sister Cities Commission, the Governor’s Advisory Commission on National Service and Volunteerism, and the Arkansas District Export Council.

“Our success as a company is attributable first and foremost to our talented and committed team of professionals who strive every day to exceed our clients’ expectations,” said Coon. “I’m grateful for the opportunity to lead this company, and this team, and look forward to building upon the legacy of strong leadership that the company has enjoyed over the past 18 years.”

In addition, IMG also announced the promotions of Megan Tollett to Chief Financial Officer and Ashley Frans to Account Executive.

About Impact Management Group

Impact Management Group (IMG) is a full service public relations, public opinion, and public affairs firm specializing in corporate and political communications with offices in Little Rock, AR, Baton Rouge, LA, and Washington, DC. IMG is in its 18th year of business and has been recognized as one of the top lobbying firms in the state by the Arkansas Democrat Gazette and one of the top firms in the South by the Southern Political Report. In addition to government relations services, IMG provides public opinion, public affairs, and digital advocacy services to corporate and non-profit clients and has helped elect public officials at the national, state, and local levels.